THEATRE FESTIVAL
The assignment was to come up with some ideas to promote National Theatre Days Festival to the young audience, in particular. The premise is that digital and social media platforms can be fascinating to some extent, but a theatre experience can prove to be even better. To convey this message, some of the headlines included "a kind of mindfulness, but better" and "a kind of metaverse, but more enriching". The campaign reached a high level of audience engagement: sold-out theatre performances and a large-scale increase in social media views.
Client: National Theatre Iasi
Identity / Branding / Campaign
Nov 2022
This event consisted of 11 performances celebrating the history and present of the first National Theatre in the country. It marked 126 years since the inauguration of the Iasi theatre building.
Digital billboard images from Wink Public Multimedia Facebook Page.
Designed while working at September Media Agency
