VISUAL IDENTITY
Ness Digital Engineering is a multinational IT company specialised in software engineering services.
Everything they do is driven by the passion for cutting-edge technology and innovation. My role was to establish a cohesive and consistent aesthetic for the recruitment communication materials, ensuring that all visual elements aligned seamlessly and conveyed a professional yet engaging tone. This involved developing a unified design approach that reflected the company's identity across various platforms and materials.
Client: Ness Digital Engineering Romania
Identity / Branding
Sep 2023
I came up with a visual identity built around the logo mononogram, that can be easily remembered by their target market and gives more context to better express the company's values and messages.
To capture the essence of their identity, I also integrated dynamic shapes derived from their logo, that occur consistently throughout the visuals.
The color palette needed a refreshment as well. To add more liveliness and ensure that they stay away from a dull corporation vibe, I extended their palette with a vibrant gradient that goes well with their primary blue color and gives it more energy. I used a bright green as an accent color, to suggest the innovation that the company brings to the table, in combination with a light blue that conveys reliability and knowledge.
