AWESOMM
Website Design
A selection of wines, courses and events related to enogastronomy - recommended by sommeliers and professionals in the HORECA industry.
Client: AWESOMM - Wine. Food. Travel. A unique association between an experienced Sommelier from Iasi and a family winery from Arges, Romania.
Timeline: Feb - Mar 2021
UI/UX Design
Goal Identification.
• Promote excellence, interaction and learning across all sectors of the local wine community.
• Increase winery profits and reach new customers through a wine club, by offering membership in the club for a fee.
The Solution.
• I made sure to offer the visitors information about the knowledgeable staff and engaging tasting events led by enthusiastic wine experts.
• In order to promote a business founded on customer loyalty, I clearly outlined the rewards, promotional purchase pricing, reduced admission to events and other benefits of joining the wine club.
Sitemap.
01.
UNDERSTANDING THE USERS
User Persona. Defining the user persona helps me better understand the target group and address its needs.
02.
COMPETITIVE ANALYSIS
In this step of the process, I needed to first familiarize myself with the industry and other wine retailers. I used Google Maps to determine the most relevant competitors, focusing mostly on those who promoted their business with wine subscription plans.
Most of the retailers came up with flexible pricing, including at least two options within the subscriptions. This gives the consumers the benefit of more personalized offerings.
03.
STARTING THE DESIGN
After defining a clear information structure and designing the rough sketches for the key pages, I moved on into creating a draft version of the website based on medium fidelity wireframes.
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04.
VISUAL SYSTEM
I compiled the final assets and visual elements into an UI kit document for easy reference.
05.
DELIVERABLES
Below you can see previews of the mobile and desktop version of the UI design.
